How to Write Content That Sounds Like You — Not Like Every Other Interior Designer

There's a version of you that shows up in a client meeting — direct, warm, a little funny, completely confident in what you know. And then there's the version of you that sits down to write a caption and suddenly sounds like a brochure.

You know the type. "Curated spaces for the discerning homeowner." "Timeless design tailored to your vision." "Elevating interiors with intentional detail."

Could be anyone. Probably is everyone.

Here's the thing — generic content doesn't just fail to attract clients. It actively signals that you're interchangeable. And you're not. So why does your content say otherwise?

The Real Problem With Generic Content

Most interior designers don't write generic content because they're lazy or uncreative. They write it because they're trying to sound professional. They've absorbed some version of what a designer is supposed to sound like — polished, refined, elevated — and they perform that version online instead of just being themselves.

The problem is that "professional" got confused with "impersonal." And impersonal doesn't build trust. It builds distance.

Your ideal client isn't looking for a brand that sounds impressive. She's looking for someone she'd actually want to spend the next year of her life working closely with on one of the biggest investments she'll ever make. She's looking for someone real.

That's you. Just not the brochure version.

The Three-Part Content Structure That Actually Works

Before you write anything, you need a structure. Not a formula — a structure. Something that gives you a starting point so you're not staring at a blank screen trying to figure out where to begin.

Here's the one I come back to every time:

Hook — What's the thing that makes someone stop scrolling? This is your first line. It needs to create enough curiosity, recognition, or tension that someone who was about to keep scrolling decides to read. The best hooks are specific, not clever. They make your ideal client think "wait, that's me."

Examples:

• "The most common thing I hear from designers before we work together: I know I need to fix my marketing. I just don't know where to start."

• "You spent three hours on a project photo and wrote one sentence about it. Here's what you're missing."

• "Nobody told me this part of running a design business would be the hardest."

Value — What's the actual thing you're teaching or sharing? This is the meat. Keep it focused — one idea, one angle, one takeaway. The biggest mistake designers make here is trying to say everything at once. Pick one thing and go deep on it rather than trying to cover everything on the surface.

CTA — What do you want them to do next? Not always "buy my thing." Sometimes it's "save this for later." Sometimes it's "drop a question below." Sometimes it's "go read the blog post." The CTA just gives them somewhere to go instead of scrolling away.

Hook. Value. CTA. That's it. Every piece of content you write lives inside that structure.

The One Question to Ask Before You Post Anything

Before you hit publish on anything — caption, story, reel, blog post — ask yourself this:

Could any other interior designer have written this?

If the answer is yes — rewrite it. Add something specific. A real example from a project. An opinion you actually hold. A detail that could only come from you. Something that makes it unmistakably yours.

This one question will do more for your content than any template, hashtag strategy, or posting schedule ever could.

What Writing In Your Voice Actually Looks Like

It looks like using the words you actually use — not the words you think you should use. It looks like saying "I love how this kitchen turned out because it finally makes sense for how they actually cook" instead of "this thoughtfully curated kitchen space reflects the family's lifestyle needs."

Same information. Completely different person.

Your voice is already there. You use it every day in your client emails, your contractor conversations, your texts to colleagues. The work is just learning to let it show up in your content too.

Start small. Write one caption this week exactly the way you'd explain it to a friend. Don't edit out the personality. Don't add words that sound more professional. Just say the thing.

Then read it back. That's your voice. Use it every time.

Episode 1 of Part Two in The Mābella Method is called Writing Content In Your Voice — and it's where we actually do this together in real time. You'll walk away with a three-part content structure, a completed caption in your actual voice, and the one question to ask before posting anything.

Or if you want to work through your content voice live with me, it's one of the first things we tackle in a Brand Clarity Session.